Omigourd, do you follow the Tiddleywink Vintage fan page? Did you read about my altercation last night with a persistent Attack Centipede? Hor. Ri. Fying.
And with that interruption finished, back to our show! Today highlights sewing pattern designs by Esterel, EstÃ©vez, and Ed Gerrick. It’s not often that we run into a dress designer named Ed! Ed, it turns out, was a specialist in designing dresses for fuller figures. “Ed Gerrick has a definite touch of genius, exhibited everytime [sic] he designs clothes for the mature woman with mature measurements.” – The Deseret News, Apr 9, 1959. Notice that his pattern design starts at a size 12-1/2 (that would have been a 27″ waist) and goes up to a 22-1/2 (37.5″ waist). Those are definitely Plus sizes!*
Do I really need to tell you that clicking the images will open them biggererer?
*Yes yes yes, you can find larger sizes from the period. They are, however, rare and were specialized cases. The largest size I can find in a Sears catalog of the time is a 20, but most of the dresses only go up to a 16 or 18. A more generic “large” of the time fit a 30-32″ waist, and Sears didn’t readily offer anything bigger. If you couldn’t get your size at Sears, the mail-order-for-everyone source, you were really looking for specialty departments!