Monthly Archives: February 2012

Solventol, 1946

Solventol ad, 1946 (click for biggering)

For some reason, the tagline “For The Housewife Who Huffs” never caught on.


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Bad Idea. Very Bad Idea.

I have a 1954 issue of American Home that I plan to scan for posting, right after I erase the pencil scribbles left behind on EVERY SINGLE PAGE by a child with anger management issues.* And so, I erase. Turn the page, erase. Turn the page, erase. Turn the page…

WTF? Live burros? That can’t be right. Read with ever-widening, incredulous eyes. Snap a quick pic of one portion for a friend whom I know needs the smile, and will totally understand why I think this is hilarious. Decide it needs to be shared more widely via Instagram/Facebook/Twitter. Today, it’s time to share the ad in its entirety. Most of the offers are benign, but I think they set off quite nicely the outrageous idea that some homemaker might buy a live burro or alligator to have around the house (sorry, no refunds or exchanges). If you’ve been to any shopping mall ever, you know that Spencer Gifts is still around. I guess we were a less litigious community back in 1954.

click to inflate

*Kids are kids, and kids “draw” on stuff. I know this. My concern isn’t the amount of scribbling so much as the placement, usually blacking out faces or obliterating animals. Creepy.

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Filed under advertising, amusement, pets, vintage