Category Archives: advertising

Rubbermaid, 1954

This one is posted by special request for a couple of my Instagram chums. The ad is scanned from the October, 1954 issue of The American Home. Click image to biggerize.

Rubbermaid ad, 1954

For anyone interested, I used an inflation calculator to figure out what “just $13.73” is worth in 2011 dollars. It comes in at a shocking $115.59!

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Solventol, 1946


Solventol ad, 1946 (click for biggering)

For some reason, the tagline “For The Housewife Who Huffs” never caught on.

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Filed under advertising, amusement, vintage

Bad Idea. Very Bad Idea.

I have a 1954 issue of American Home that I plan to scan for posting, right after I erase the pencil scribbles left behind on EVERY SINGLE PAGE by a child with anger management issues.* And so, I erase. Turn the page, erase. Turn the page, erase. Turn the page…

WTF? Live burros? That can’t be right. Read with ever-widening, incredulous eyes. Snap a quick pic of one portion for a friend whom I know needs the smile, and will totally understand why I think this is hilarious. Decide it needs to be shared more widely via Instagram/Facebook/Twitter. Today, it’s time to share the ad in its entirety. Most of the offers are benign, but I think they set off quite nicely the outrageous idea that some homemaker might buy a live burro or alligator to have around the house (sorry, no refunds or exchanges). If you’ve been to any shopping mall ever, you know that Spencer Gifts is still around. I guess we were a less litigious community back in 1954.

click to inflate

*Kids are kids, and kids “draw” on stuff. I know this. My concern isn’t the amount of scribbling so much as the placement, usually blacking out faces or obliterating animals. Creepy.

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Cookbook Tuesdays: Mirro Challenge!

Mirro All-Purpose Cook Book, ©1954

Once upon a time (April of 2011), I invited my readers to prepare a 1956 dessert recipe that used, as a main ingredient no less, ketchup.

I had no takers.

The recipe, while unusual, didn’t actually sound awful. I’m still curious about it, and I’ll very likely make that dessert this week while I’m thinking of it.

This time, I’m not so brave. This week I’m featuring a recipe from my 1954 copy of the Mirro All-Purpose Cook Book, which I bought specifically for the chapter on pressure cooking (my Mirro-Matic pressure cooker is also, coincidentally, from 1954). The introduction says that the book “has been written for the average American homemaker who insists upon serving food at its best.” It also claims that each recipe in the book has been tested and approved for taste and appearance.

I don’t think so.

You see, there’s one recipe in here which I have decided must have been placed by a practical joker of an editor, and nobody ever caught it. Until now. Because there is no way, in spite of changing tastes, home economics, food availability, no NOTHING that would ever make this recipe seem like a good idea.

I give you: Banana Tuna Salad.

A recipe that did not stand the test of time. Any time. Ever.

For those of you who might enjoy stumbling upon this post via keyword searching, I’ll type out the recipe.

1 cup (1 or 2) ripe bananas, sliced or diced
1/2 cup canned or fresh pineapple, diced
1 10-oz. can flaked tuna
1/2 cup celery, diced
2 tablespoons stuffed olives, sliced
1/2 teaspoon salt
1 tablespoon prepared mustard
1 tablespoon mayonnaise

  1. Combine bananas and pineapple.
  2. Add tuna, celery, olives and salt.
  3. Mix together mustard and mayonnaise and add to salad ingredients. Mix lightly.
  4. Serve with crisp lettuce or other salad greens.
  5. Garnish with additional mayonnaise and lemon slices, if desired

 Serves 4.

Or 400, as soon as people hear what it’s made with. Go ahead. I dare you to try it. No, really! Post a personal review (or link to same) in these here comments, and be ready to provide photographic evidence if asked. I’ll give you two whole weeks to prepare! On January 11th I’ll choose a random reviewer from the comments to receive a copy of Magical Desserts with Whip’n Chill, published in 1965. This 44-page recipe booklet is worthy of a post of its own, to showcase these gorgeous, fluffy creations made with a product I’d never heard of, but which it turns out is still in production, although apparently only in food-service sizes. I imagine any instant mousse mix would work in place of the home-use-size packets of Whip’n Chill called for in the recipes.

Prize! Approximate $7 value!

View an interesting 1967 Whip’n Chill TV ad here.

(as usual, enclick any image to enlarge)

NOTE: You do NOT need to be a U.S. resident to enter!

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Filed under advertising, amusement, collections, food, kitchen, nostalgia, vintage

Take a Look-See: Party Chef by Cory


LIFE magazine, May 26, 1947

Perhaps best know for vacuum coffee pots and the patented “Cory coffee rod,” the Cory Corporation is also responsible for the flying saucer shaped gem that is the Party Chef electric skillet, patented in 1956. Behold, its brushed aluminum space-age greatness (click on any picture to enlarge):

The Florence (Alabama) Times, July 11, 1961

The Gadsden (Alabama) Times, January 28, 1968

Image from Carmen and Ginger

So, how happy am I that my Christmas present to myself arrived today? Many thanks to Carmen and Ginger for creating the perfect shipping box! This gorgeous specimen appears to be unused, but I won’t let that stop me. Bring on the fried cereal!

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