Free Fire-King!

A Fire-King “Azur-ite” (pale blue) cup and saucer set, free in a box of oatmeal? YES, PLEASE. EAT ALL THE OATS.*

Mother’s Oats (Quaker) ad, Tri City Herald – Jan 17, 1952

image via melissasantiques; click to view listing

*With great deference to Hyperbole and a Half, who I’m sure didn’t realize at the time that she wrote that line that it would become part of our lexicon. That, and the mental image of an attention-deficient squirrel on PCP.

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Filed under advertising, collections, packaging, vintage

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